Cycling Weekly Launches New Podcast: Off The Back

Unveiling Our Latest Audio Venture: "Off The Back"

A Century of Evolution: Adapting to the Digital Landscape

For decades, Cycling Weekly has demonstrated a continuous commitment to innovation. Starting as a print publication in 1891, the core mission has remained steadfast: to provide cycling enthusiasts with top-tier journalism, invaluable insights, and expert advice. The journey of how this is achieved, however, has transformed dramatically over time.

Embracing New Platforms: Expanding Reach and Engagement

The digital age has seen Cycling Weekly's footprint grow exponentially. The launch of its website in 2006, followed by a YouTube channel in 2008, marked pivotal moments. The brand further broadened its horizons by extending global race coverage and integrating full-time North American staff in 2022. More recently, a strategic focus on social media has yielded impressive results, with Instagram followers surpassing one hundred thousand and Facebook nearing half a million. This consistent evolution underscores a commitment to meeting the audience wherever they are.

The Rise of Audio: Meeting Listeners on the Go

In response to rapidly changing media consumption patterns, Cycling Weekly is now venturing into the podcast realm. Recognizing that more and more individuals are listening to content while commuting, cooking, exercising, or even cycling, the brand aims to integrate itself into these daily routines. Though a relatively late entrant to the podcast landscape, the excitement surrounding the new weekly show, "Off The Back," is palpable, with four episodes already released.

"Off The Back": Your Weekly Dose of Cycling Intel

The premise of the "Off The Back" podcast is refreshingly direct: to keep listeners fully informed about all happenings in the cycling world. Each week, a team of seasoned journalists meticulously dissects the most significant races and analyzes the latest news from across the sport and its intricate industry. From Grand Tours and Classics to gravel racing, technological advancements, and key personalities, the podcast covers it all.

Beyond the Headlines: Insider Perspectives and Candid Discussions

This podcast is designed to serve as a knowledgeable companion, helping you stay abreast of all the cycling news. By tuning into "Off The Back," you'll ensure you're always informed and never lagging behind on the latest developments in the sport. The aim is to offer a more intimate, behind-the-scenes experience, featuring quick reactions, insider insights, and honest conversations from journalists deeply immersed in the sport. The focus is on uncovering the narratives beyond the immediate headlines, presented in an open and conversational style. As the cycling season progresses, the team will be recording from the heart of the action, whether from press centers or trackside at major events. Your listenership and feedback are highly valued as this new endeavor takes flight.

Continuing the Audio Journey: A Growing Portfolio

"Off The Back" is not Cycling Weekly's inaugural foray into audio; the publication has successfully hosted several podcasts over the years. This new addition complements existing shows, such as "Going Long with Cycling Weekly," which focuses on ultra-endendurance cycling and bikepacking, maintaining the momentum in audio content creation.

Sustained Growth and Future Horizons: Serving the Global Cycling Community

Concurrently, the broader Cycling Weekly platform continues its expansion. The print magazine maintains its status as the UK's leading cycling publication, while the website attracts millions of riders globally each month. The launch of "Off The Back" signifies a natural progression in this journey, representing yet another commitment to serving cycling enthusiasts, irrespective of their preferred method of engagement.