Inclusion in Cycling: A Vision for an Open and Flourishing Community

Josh Jones, a prominent advocate for inclusivity in competitive cycling, dedicates his efforts to fostering a more welcoming environment for LGBTQ+ riders through his organization, ALL IN Racing. Even with a demanding full-time job and commitments as an ambassador for Rapha's racing division, Jones remains steadfast in his mission. However, his work has encountered growing difficulties in securing external collaborations and opportunities over the past four years, signaling a shift in the cultural landscape surrounding LGBTQ+ inclusion within the sport.

Jones's motivation for founding ALL IN Racing stemmed from his personal experiences entering the racing world as a young student, where he faced a challenging culture marked by a lack of authenticity and pervasive "laddish banter." This environment compelled him to adopt subtle behavioral adjustments, which gradually eroded his confidence. In contrast, cyclocross offered a more relaxed atmosphere, mitigating some of these pressures. Recognizing the need for visible LGBTQ+ representation in cycling, Jones took the initiative to become a figurehead for the queer community, especially after notable athletes like Corey Alsh and Justin Laevens publicly embraced their identities. Inspired by a pressing question of "if not me, then who?" Jones established ALL IN Cycling, finding an early and consistent partner in Rapha, which supported the distribution of rainbow-striped cycling socks at events to symbolize solidarity and welcome.

Despite initial positive reception and the widespread acceptance of initiatives promoting inclusivity, securing sustained industry partnerships has become increasingly difficult. This challenge is compounded by lingering financial repercussions from the COVID-19 pandemic and a controversial decision by British Cycling in 2022 to exclude transgender women from elite female competitions, creating a significant blow to the LGBTQ+ community and broader inclusion efforts. Jones argues that the cycling industry's current inward focus on existing customers overlooks the substantial growth potential that lies in engaging underrepresented groups. Nevertheless, at the grassroots level, LGBTQ+ cycling communities across the UK are flourishing, with organizations like LDN Riders, Velociposse, Queers on Wheels, and Rainbow Riders experiencing significant membership growth. These vibrant clubs successfully cultivate a strong sense of community and belonging, often surpassing the engagement levels of more traditional cycling organizations. Consequently, ALL IN Racing has adapted its strategy, shifting from commercial brand partnerships to actively organizing and supporting local cycling events, including subsidizing participation in the Rapha Racing School and supporting the upcoming BikeOut, the first LGBTQ+ cycling festival.

The journey towards full inclusivity in cycling, spearheaded by passionate individuals like Josh Jones and supported by growing community initiatives, represents a profound commitment to fostering a sport where everyone can genuinely belong. The enduring spirit of these grassroots movements, despite industry-level resistance and setbacks, underscores a powerful truth: when people are empowered to participate authentically, communities thrive, and the sport itself flourishes. This collective pursuit of an open and welcoming environment will not only enrich the lives of countless individuals but also propel cycling towards a more vibrant and diverse future, demonstrating that inclusion is not just an ideal, but a tangible pathway to growth and unity.