John Cox Renews Partnership with Mercury Marine

A Champion's Enduring Alliance: Cox and Mercury Marine Continue Their Journey

A Legacy of Power: John Cox's Enduring Partnership with Mercury Marine

John Cox, a celebrated figure in professional bass angling, has officially extended his engine sponsorship with Mercury Marine, a prominent division of Brunswick Corporation. This renewed agreement underscores a successful relationship that has equipped Cox with Mercury outboards for his demanding tournament schedule.

Seventeen Years of Trust: Cox Praises Mercury's Reliability and Performance

With a remarkable 17-year history as a Mercury Pro Team member, Cox has consistently relied on the brand's renowned engines for their exceptional performance and unwavering dependability. His career, marked by numerous victories and high-ranking finishes across both the Bassmaster Elite Series and Major League Fishing Bass Pro Tour, stands as a testament to this trusted partnership. Cox, known for his distinctive shallow-water fishing techniques and engaging personality, has cultivated a strong fan base and established himself as a consistently formidable competitor in the sport.

Beyond the Engine: A Family-Like Bond

Expressing his enthusiasm for the continued collaboration, Cox stated that Mercury has been an integral part of his professional journey from its very beginning. He highlighted that the 2026 season will mark his 17th year with what he considers the world's most reputable outboard engine manufacturer. For Cox, Mercury represents more than just an engine; it signifies a familial connection, and he eagerly anticipates returning to the water with their support.

A Career Defined by Success: Over $3 Million in Earnings with Mercury's Power

Throughout his illustrious career, Cox has accumulated over $3 million in winnings, securing multiple FLW Tour titles, including the prestigious Forrest Wood Cup in 2016, along with numerous top placements in the Bassmaster Elite Series. Every one of these achievements has been propelled by the consistent power of Mercury engines. His sustained success and down-to-earth demeanor have earned him widespread respect and admiration within the competitive bass fishing community.

Mutual Vision: Mercury Marine's Commitment to Angling Excellence

Michelle Kilburn, Senior Manager of Competitive Angling at Mercury Marine, affirmed that Cox perfectly embodies the values the company seeks in its partnerships. She praised him as an elite competitor, a true ambassador for the sport, and an individual who exemplifies the passion and performance synonymous with the Mercury brand. Kilburn reiterated Mercury's commitment to supporting Cox as he continues to compete at the highest echelons of the sport and inspires future generations of anglers.

Future Endeavors: Equipped for the 2026 Season and Beyond

For the upcoming 2026 season, Cox will once again depend on a Mercury 250 Pro XS outboard, complemented by Lowrance electronics. This powerful combination will accompany him as he navigates the demanding circuits of the Bassmaster Elite Series and other premier tournaments across the nation, aiming for continued success.