Kamloops, BC: Mountain Biking Fuels an $18 Million Annual Economic Boom

Kamloops: Where Trails Meet Prosperity

Kamloops' Trail Evolution: From Freeride Roots to Economic Powerhouse

Once celebrated primarily for its extreme freeride trails, Kamloops, a city with a population exceeding 100,000, has strategically diversified its mountain biking infrastructure. While the iconic, challenging freeride routes remain, the development of more accessible and varied trails has broadened its appeal. This inclusive approach has not only attracted a wider audience of riders but has also yielded substantial economic dividends for the region.

Mountain Biking's Multi-Million Dollar Contribution to the Local Economy

Between 2024 and 2025, a detailed "Mountain Biking Socio-Economic Impact Analysis" (SEIA) conducted by Larose Research & Pacific Analytics unveiled that mountain biking injects an impressive 18 million Canadian dollars annually into Kamloops' economy. This figure underscores the sport's crucial role as a significant economic driver, transforming recreational activity into a powerful engine for local prosperity.

Direct Spending: The Immediate Financial Boost from Riders

Of the substantial annual economic contribution, a significant portion, specifically $13.6 million, represents direct spending within the community. This encompasses a wide array of expenditures by riders, including purchases at local bike shops, dining at restaurants, enjoying post-ride refreshments, and utilizing accommodation services such as hotels. These direct transactions form the bedrock of the economic impact, circulating money directly through local businesses.

The Ripple Effect: Broader Economic Benefits and Job Creation

Beyond direct spending, mountain biking generates an additional $4.4 million through what is termed as "ripple effects." These include benefits to suppliers, service providers, and the re-spending of wages within the local economy, as reported by Tourism Kamloops. This comprehensive economic activity supports 87 jobs, with 63 of these being full-time positions, and contributes $2.6 million in local tax revenue, further solidifying the sport's positive fiscal footprint.

Visitor Spending Habits: Fueling Local Businesses

A survey conducted between March and November 2024 revealed that Kamloops' five established trail systems recorded 104,000 rider days, with nearly 40% of these attributed to out-of-town visitors. An average group of three visitors spends approximately $831 per trip, staying for nearly two nights and spending $149 per person daily. A substantial two-thirds of this expenditure is allocated to lodging and food and beverages, highlighting the direct financial benefits for the hospitality sector.

Local Riders: A Steadfast Pillar of Economic Support

Distinguishing itself from analyses that solely focus on tourism, the SEIA also meticulously tracked local spending. It uncovered that an average local rider invests around $5,700 annually, predominantly at local bicycle retailers. A remarkable 74% of this local expenditure ($4,071) is dedicated to equipment maintenance and new gear purchases, underscoring the strong and consistent support from the resident riding community for local businesses.

Community Enrichment: Beyond the Economic Figures

Erik Fisher, CEO of Tourism Kamloops, emphasized that the impact of mountain biking extends far beyond financial metrics. He highlighted that the city's trail system is a valuable asset, driving economic returns, strengthening community bonds, and significantly enhancing the quality of life for its residents. This sentiment is echoed by survey respondents, where a staggering 97% credited mountain biking for improved mental and physical well-being, and 94% reported a deeper connection to nature through the activity.

The Freeride Fund: Sustaining Trails for Future Generations

Acknowledging the perpetual challenge of trail maintenance, Kamloops has initiated the 'Freeride Fund.' This innovative program aims to secure sustained funding for essential upkeep, addressing issues such as erosion, dust accumulation, and outdated signage. Tourism Kamloops has kickstarted the fund with a three-year commitment of $50,000 to attract grants and partner contributions. Local businesses are actively participating through micro-donations at checkout, complemented by corporate matching initiatives from various brands and service providers, inviting everyone to contribute to the preservation of these vital trails.

Diverse Trail Experiences: Kamloops' Riding Offerings

Kamloops boasts a diverse array of trail systems, each offering unique riding experiences. Pineview stands as the largest network, providing varied terrain for all skill levels. The Kamloops Bike Ranch, a municipal park, is accessible early in the season and attracts the highest percentage of visitors. Kenna Cartwright offers family-friendly flow trails, while Harper Mountain is another popular spot for tourists. Additionally, Lac Du Bois, affectionately known as "Batch," provides excellent early-season riding opportunities, ensuring there's something for every mountain biking enthusiast.

A Testament to Excellence: Riders' Endorsements and Future Prospects

One enthusiastic survey participant lauded Kamloops as a "shining star," citing multiple annual visits specifically for its smooth, flowing trails. With continuous community investment, particularly through the Freeride Fund, the city is committed to enhancing its top-tier trails. This dedication ensures that both visitors and local riders will continue to enjoy exceptional biking experiences for many years to come, solidifying Kamloops' reputation as a premier mountain biking destination.