Pinarello Unveils New 'Affordable' Dogma XC Models Starting at £6k

Experience Elite Performance: Dogma XC for Every Rider's Ambition

Pinarello's Foray into Off-Road Excellence with Dogma XC

Pinarello's Dogma XC has already made significant waves, propelling top athletes like Tom Pidcock and Pauline Ferrand-Prévot to victory. Its distinctive design and race-proven capabilities mark a strong return for the brand to mountain biking. Now, Pinarello is enhancing this lineup with models designed to bring its championship-winning technology to a wider audience, focusing on both affordability and adaptability for diverse riding conditions.

Introducing the Dogma XCT: Built for Endurance and Control

The new Dogma XCT is engineered for long-distance riders and marathon events. This model emphasizes efficiency and stability, integrating robust components to inspire confidence on challenging terrain. Despite its racing pedigree, the XCT offers a more forgiving ride quality than its ultra-stiff counterparts, making it suitable for extended adventures while maintaining peak performance as the miles accumulate.

The Dogma XCR: A Racing Machine for Uncompromising Speed

Positioned as the flagship racing model, the Dogma XCR shares its frame with previous high-performance versions but boasts a component specification closely mirroring that of professional rider Tom Pidcock. It features advanced RockShox suspension with Flight Attendant technology for on-the-fly lockout adjustments and a SRAM XX SL power meter drivetrain, ensuring elite performance for competitive cyclists.

Premium Pricing for Elite Performance

These top-tier models come with a price tag reflecting their advanced technology and high-quality components. The Dogma XCT is priced at £12,000, while the Dogma XCR commands £13,000, placing them firmly in the premium segment of the mountain bike market.

More Accessible Options: The Expanded Dogma XC Range

Recognizing the need for broader appeal, Pinarello has also introduced more "affordable" versions within the new Dogma XC range. These bikes feature slightly less exotic carbon fiber (TorayCa T900) and more budget-conscious componentry, though they still offer exceptional performance and design characteristic of the Dogma series.

Variety in the New XC Lineup: XCR9, XCT9, and XCT7

The expanded XC lineup includes the XCR9, XCT9, and XCT7 models, each tailored to different riding preferences and price points. The XCR9 is a dedicated race bike, while the XCT9 and XCT7 are designed for distance and consistent performance. These models feature combinations of SRAM Eagle and Shimano XT Di2 drivetrains, along with RockShox and Fox Factory suspension, ensuring a blend of performance and value.

Pricing for the New 'Affordable' Models

The new range offers more attainable prices, with the Dogma XCR9 at £7,900, the XCT9 at £7,500, and the XCT7 at £6,000. While still a significant investment, these options make Pinarello's advanced mountain biking technology accessible to a wider demographic of riders seeking high-quality off-road experiences.