Zipp Unveils New 404 S Carbon Road Wheels: Aero Performance for Under £1,000

Experience Elite Aerodynamics and Value: The New Zipp 404 S Wheels

Introducing the Latest Zipp 404 S Series: Bridging Performance and Affordability

Zipp has rolled out its innovative 404 S road wheelset, engineered to provide unparalleled aerodynamic efficiency within the sub-£1,000 category. This new addition expands Zipp's S Series, which aims to make advanced cycling technology more accessible to a wider audience.

Expanding the S Series: High-Performance Technology Within Reach

Following the successful launch of the 303 S tubeless wheelset, Zipp continues to democratize its cutting-edge technologies. The S Series, including the 303 XPLR S gravel wheels and 1ZERO HITOP S mountain bike wheels, focuses on delivering premium features like superior aerodynamics and tubeless compatibility at a more competitive price point compared to Zipp's flagship NSW and Firecrest models.

Aerodynamic Excellence: The 404 S's Design Philosophy

The 404 S wheelset is meticulously crafted to excel on paved roads. Its design leverages insights from the acclaimed Firecrest line, providing enhanced aerodynamic benefits and optimal stability against crosswinds. Zipp highlights a notable aerodynamic advantage over the 303 S and even pricier competitor wheels, positioning the 404 S as a leader in its class.

Hookless Rim Technology: A Commitment to Innovation

Featuring 50mm-deep TSS (tubeless straight side) rims, the 404 S reaffirms Zipp's confidence in hookless rim technology. Despite ongoing industry debates, Zipp maintains its commitment to this design choice, emphasizing its advantages in performance and compatibility.

Optimized for Speed and Control: Tyre Compatibility and Weight

With an internal rim width of 23mm, the 404 S is engineered to accommodate tyres ranging from 28mm to 39mm. This flexibility allows cyclists to run lower pressures for improved rolling resistance and enhanced control across various road conditions. The wheelset, weighing a mere 1,585g including tubeless valves and rim tape, is built with 20-hole front and 24-hole rear lacing, utilizing Sapim CX-Sprint spokes and Zipp's reliable 76/176 hubset for quick engagement.

Durability and Assurance: Lifetime Warranty and Pricing

The Zipp 404 S wheelset is backed by a comprehensive lifetime warranty and crash replacement policy, offering riders peace of mind. Available with either SRAM/Shimano 10/11-speed or XDR freehubs, the front wheel is priced at £475 and the rear at £510. Riders can also choose between striking white or subtle grey decal options to match their aesthetic preferences. The wheels support a maximum tyre pressure of 73 psi (5 bar) and a total system weight of 115k