Scott Becomes Official Bike Supplier for NSN Cycling

A New Era: Scott and NSN Cycling Forge a WorldTour Partnership

Scott's Re-entry into Elite Cycling Sponsorship

Scott, a prominent name in bicycle manufacturing, has officially confirmed its return to the WorldTour as the designated bicycle supplier for the newly formed NSN Cycling team. This partnership signifies a significant development for Scott, re-establishing its presence at cycling's pinnacle after a temporary absence. The brand aims to leverage its rich racing heritage and high-performance products to support NSN Cycling's ambitions on the global stage.

The Transformation of Israel-Premier Tech to NSN Cycling

The cycling team formerly known as Israel-Premier Tech has undergone a comprehensive rebranding, emerging as NSN Cycling. This transformation involves more than just a name change; it includes a strategic shift in the team's registered nationality to Swiss, aligning with its new bicycle partner, Scott. The rebranding efforts are a response to various factors, including the departure of former supplier Factor Bikes and a desire to present a fresh identity within the professional cycling landscape.

Factor Bikes' Departure and Team Rebranding Context

The announcement of Scott's partnership with NSN Cycling follows the confirmed separation of Factor Bikes from the team. This change in bike suppliers was preceded by a period of challenges for the team, which included public protests. The decision by Factor Bikes to cease its sponsorship prompted a full rebrand for the team, culminating in its new identity as NSN Cycling, backed by new investors and a refreshed strategic direction.

Leadership Perspectives on the New Alliance

Pascal Ducrot, co-CEO of Scott, expressed enthusiasm for the new collaboration, highlighting the privilege of supporting NSN Cycling's pursuit of excellence. He emphasized Scott's long-standing commitment to racing and the opportunity to showcase their world-class products through the team's talented athletes. Kjell Carlström, General Manager of NSN Cycling, echoed these sentiments, expressing pride in the partnership and anticipation for an exciting season ahead, underscoring the team's optimism for future achievements.

Advanced Cycling Technology: Foil RC and Plasma RC

As part of their new collaboration, NSN Cycling will be equipped with Scott's cutting-edge bicycle technology. The team will utilize the high-performance Foil RC road bike for competitive road races and the specialized Plasma RC time trial bike for individual and team time trial events. These models are designed to offer a competitive edge, incorporating advanced aerodynamics and engineering to maximize rider performance.

Significant Rider Acquisition: Biniam Girmay Joins NSN Cycling

Further bolstering its roster and signaling its competitive aspirations, NSN Cycling recently announced the signing of Biniam Girmay. Girmay, a notable talent and winner of the green jersey at the 2024 Tour de France, has committed to a three-year deal with the team. This high-profile acquisition underscores NSN Cycling's ambition to compete at the highest level and achieve significant victories in the coming seasons.